Research-backed performance and leadership tools built to improve execution with AI.

DeTask helps companies connect strategy, leadership, execution, and measurable business results.

Company

DeTask was founded in 2023 to help organizations improve execution through clearer alignment, stronger leadership, and better visibility into business impact.

Founded

2023

Location

Florida, United States

Focus

AI-powered performance management, leadership development, and execution alignment.

Recognized

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Research and methodology

The 360° leadership assessment used in People + Performance is based on methodology developed by Fundação Dom Cabral (FDC), one of the world’s leading executive education institutions.

    The methodology supports structured evaluation of leadership competencies.

    It helps compare self-perception with feedback from managers, peers, and direct reports.

    It gives HR and leadership teams a clearer view of gaps, strengths, and development priorities.

View research publication

Published in the Journal of Scientific Management and Tourism. DOI: 10.55905/ijsmtv11n3-006.

Credibility

People and partners behind the work

The platform combines practical execution tools with leadership development expertise and research-based methodology.

Rodrigo Costa

Rodrigo Costa

Co-founder, DeTask

CEO and Co-founder of DeTask, focused on building the future of work through AI, performance systems, and human capital. Rodrigo Costa is an entrepreneur with two successful exits and over 15 years of experience leading technology-driven businesses. He works closely with teams across engineering, research, and operations to align execution with company goals, turning strategy into measurable results. His work combines artificial intelligence, gamification, and performance data to help organizations improve decision-making, increase accountability, and drive sustainable growth.

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Felipe Lipkin

Felipe Lipkin

Co-founder, DeTask

Co-founder of DeTask and professor at Fundação Dom Cabral. Felipe Lipkin works at the intersection of leadership development, AI literacy, entrepreneurship, and gamification. His background includes product leadership, mentoring, and executive education, with experience helping organizations and leaders adapt to new ways of working and building stronger management capabilities.

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Paulo Almeida, PhD

Paulo Almeida, PhD

Partner

Partner at DeTask and Director of the Leadership Research Center at Fundação Dom Cabral (FDC). Paulo Almeida is a professor and researcher specializing in leadership, performance, organizational culture, and artificial intelligence. He has developed more than 10,000 leaders across different levels, from C-level executives to operational roles, and has contributed to over 100 programs in large and mid-sized organizations. He is the author and co-author of more than 250 publications and is ranked among the top 10 most cited authors in management on Google Scholar in Latin America.

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Mauricio Stelling

Mauricio Stelling

Partner

Partner at DeTask with over 33 years of experience in technology governance, systems development, digital transformation, and user experience. Mauricio Stelling has worked with executive teams across telecommunications, agribusiness, infrastructure, oil and gas, financial services, insurance, and education. His background includes leading large-scale IT and CRM initiatives, developing global HR systems, and building digital products that connect business strategy with technology execution.

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Arthur Galvão

Arthur Galvão

Partner

Partner at DeTask with over 30 years of experience in business consulting, performance management, and organizational development. Arthur Galvão works at the intersection of business results and human development, helping companies improve execution, align teams, and drive measurable outcomes. His experience spans industries such as telecommunications, energy, pharmaceuticals, finance, insurance, sports, and real estate. He focuses on building management systems that connect strategy to execution using clear delivery cycles, gamification, and data-driven decision-making.

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Pavel Mischenko

Pavel Mischenko

Partner

Partner at DeTask, executive coach, and leadership advisor focused on helping leaders perform more effectively under pressure. Pavel Mischenko works at the intersection of leadership psychology, executive development, and organizational performance. He is the creator of the HARPflex framework, designed to help leaders identify and rewire hidden behavioral patterns that affect decision-making, delegation, conflict, influence, and team performance.

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Want to understand how DeTask works in practice?

Explore the public pages to see how DeTask connects People + Performance, leadership feedback, and execution.

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