Research-backed performance and leadership tools built to improve execution with AI.
DeTask helps companies connect strategy, leadership, execution, and measurable business results.
Company
DeTask was founded in 2023 to help organizations improve execution through clearer alignment, stronger leadership, and better visibility into business impact.
Founded
2023
Location
Florida, United States
Focus
AI-powered performance management, leadership development, and execution alignment.
Recognized
View on CrunchbaseResearch and methodology
The 360° leadership assessment used in People + Performance is based on methodology developed by Fundação Dom Cabral (FDC), one of the world’s leading executive education institutions.
✅ The methodology supports structured evaluation of leadership competencies.
✅ It helps compare self-perception with feedback from managers, peers, and direct reports.
✅ It gives HR and leadership teams a clearer view of gaps, strengths, and development priorities.
Published in the Journal of Scientific Management and Tourism. DOI: 10.55905/ijsmtv11n3-006.
Credibility
People and partners behind the work
The platform combines practical execution tools with leadership development expertise and research-based methodology.

Rodrigo Costa
Co-founder, DeTask
CEO and Co-founder of DeTask, focused on building the future of work through AI, performance systems, and human capital. Rodrigo Costa is an entrepreneur with two successful exits and over 15 years of experience leading technology-driven businesses. He works closely with teams across engineering, research, and operations to align execution with company goals, turning strategy into measurable results. His work combines artificial intelligence, gamification, and performance data to help organizations improve decision-making, increase accountability, and drive sustainable growth.
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Felipe Lipkin
Co-founder, DeTask
Co-founder of DeTask and professor at Fundação Dom Cabral. Felipe Lipkin works at the intersection of leadership development, AI literacy, entrepreneurship, and gamification. His background includes product leadership, mentoring, and executive education, with experience helping organizations and leaders adapt to new ways of working and building stronger management capabilities.
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Paulo Almeida, PhD
Partner
Partner at DeTask and Director of the Leadership Research Center at Fundação Dom Cabral (FDC). Paulo Almeida is a professor and researcher specializing in leadership, performance, organizational culture, and artificial intelligence. He has developed more than 10,000 leaders across different levels, from C-level executives to operational roles, and has contributed to over 100 programs in large and mid-sized organizations. He is the author and co-author of more than 250 publications and is ranked among the top 10 most cited authors in management on Google Scholar in Latin America.
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Mauricio Stelling
Partner
Partner at DeTask with over 33 years of experience in technology governance, systems development, digital transformation, and user experience. Mauricio Stelling has worked with executive teams across telecommunications, agribusiness, infrastructure, oil and gas, financial services, insurance, and education. His background includes leading large-scale IT and CRM initiatives, developing global HR systems, and building digital products that connect business strategy with technology execution.
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Arthur Galvão
Partner
Partner at DeTask with over 30 years of experience in business consulting, performance management, and organizational development. Arthur Galvão works at the intersection of business results and human development, helping companies improve execution, align teams, and drive measurable outcomes. His experience spans industries such as telecommunications, energy, pharmaceuticals, finance, insurance, sports, and real estate. He focuses on building management systems that connect strategy to execution using clear delivery cycles, gamification, and data-driven decision-making.
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Pavel Mischenko
Partner
Partner at DeTask, executive coach, and leadership advisor focused on helping leaders perform more effectively under pressure. Pavel Mischenko works at the intersection of leadership psychology, executive development, and organizational performance. He is the creator of the HARPflex framework, designed to help leaders identify and rewire hidden behavioral patterns that affect decision-making, delegation, conflict, influence, and team performance.
View bioWant to understand how DeTask works in practice?
Explore the public pages to see how DeTask connects People + Performance, leadership feedback, and execution.