The problem
The CEO knows what the company needs to achieve. But as goals move across departments, people, and AI agents, priorities blur, ownership gets unclear, and activity replaces progress.
DeTask
From CEO priorities to aligned execution.
HOW IT WORKS
Start with leadership direction. Then connect that direction to the work your people and AI are doing every day.
01
Understand the Direction
The CEO or Executive Director completes a 10 minute assessment. DeTask identifies priorities, expected results, and organizational direction.
02
Translate Strategy Into Goals
DeTask helps cascade company goals into departments, teams, and individual responsibilities.
03
Give AI the Same Context
Compatible AI agents can connect with DeTask's strategic context and evaluate work against leadership priorities.
04
Help People Deliver
Employees see what they need to accomplish, why it matters, and receive points and recognition when they deliver results.
05
Learn and Improve
Leaders see execution patterns, results, and where people or AI need additional support.
Latest Insights
Frequently Asked Questions
What is DeTask?
DeTask is a Mission Execution platform that connects People + Performance + AI. It helps leaders turn strategy into clear goals, helps people understand how their work contributes, and gives compatible AI agents the same organizational direction.
What problem does DeTask solve?
Most organizations have a mission and a strategy, but that direction can get lost in daily work. DeTask connects leadership priorities to department goals, individual execution, recognition, and AI support so everyone works toward the same outcomes.
What is the 10-minute CEO Assessment?
It is a short set of questions for the CEO or Executive Director about what the organization must achieve, where results should come from, and what is getting in the way. It takes about 10 minutes and gives DeTask the strategic direction it needs to create goals for the whole organization.
Who should take the CEO Assessment?
The person responsible for the organization's direction: usually the CEO, Executive Director, or founder. Other leaders can add their view, but the starting point is the direction set by the top leader.
Do I need to prepare anything before the assessment?
No. You answer based on what you already know about your priorities, expected results, and challenges. There are no documents to upload and no complicated setup.
What happens after I complete the CEO Assessment?
DeTask turns your answers into clear company priorities and breaks each priority into measurable goals for the departments responsible for them. From there, people and AI agents work on those goals, and progress flows back to leadership.
How are company goals cascaded to departments?
Each priority is broken into goals with a clear target and an owner. Each goal goes to the department that can deliver it, so every team knows which company priority its work supports.
How do people and AI agents work together in DeTask?
Each goal can have a person and an AI agent working side by side. The agent handles the heavy, repetitive work, such as research, drafts, and analysis. The person reviews, decides, and handles the human moments, such as approvals, customer conversations, and final calls.
Who is accountable for results: the person or the AI?
People. AI agents support the work, but people remain responsible for judgment, decisions, and outcomes. DeTask makes it clear which tasks were done by people and which by AI, so leaders can see how each contributes.
Does DeTask replace ChatGPT, Copilot, Claude, or other AI tools?
No. DeTask is designed to work with AI tools rather than replace them. It provides strategic context so compatible AI agents can understand what the organization is trying to accomplish and help users make decisions that support those goals.
How does DeTask show whether work is aligned with strategy?
Every task is connected to a goal, and every goal to a company priority. Work that isn't connected to any goal becomes visible, so teams and leaders can refocus on what matters most.
How does the CEO follow progress?
As people and AI agents complete tasks, progress rolls up to each goal and each company priority. The CEO sees where the organization stands without chasing status reports or waiting for the next meeting.
How is DeTask different from OKRs or performance management tools?
OKR and performance management tools usually help define or measure goals. DeTask goes further by connecting those goals to daily execution, employee recognition, leadership development, and AI. The focus is not only on tracking performance, but on helping the organization deliver its strategy.
Why is gamification part of DeTask?
Gamification helps reinforce execution and purpose. People can earn points and badges when they deliver important results, especially when they deliver ahead of schedule. The goal is not to reward activity for its own sake, but to recognize work that moves the organization's mission forward.
Does DeTask replace our existing systems?
No. DeTask can work alongside HR platforms, CRMs, project management tools, planning systems, and AI assistants. Its role is to connect strategy, people, performance, and AI rather than replace every system the organization already uses.
How does 360° leadership feedback fit into DeTask?
The 360° assessment adds the people perspective to execution data. It helps leaders understand how their leadership is experienced, identify blind spots, and improve the way they guide teams toward organizational goals. Feedback is anonymous to encourage honest responses.
What research supports the 360° leadership assessment?
Part of the leadership methodology was developed jointly with Fundação Dom Cabral. The research is published in the Journal of Scientific Management and Tourism (ISSN 2386-8570, DOI: 10.55905/ijsmtv11n3-006).
Can we start with only one part of DeTask?
Yes. An organization can start with leadership assessment, goal execution, gamification, or AI alignment. However, the strongest value comes from connecting People + Performance + AI around the same mission.
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