CUSTOMER STORY
They thought they were selling mosquitoes.
One biotechnology client produces mosquitoes that do not transmit disease. At first, employees described the work as simply selling mosquitoes.
But the real mission was helping prevent disease and save lives. Recognition changed from a generic early completion badge to a message connected to that mission.
“You helped save more lives by delivering this result ahead of schedule.”

People weren't chasing tasks. They were chasing purpose.